Born to the waterfront
Sultan’s earliest education was Beirut harbour — boats, bargaining, and arriving when the catch still carries possibility.
Journey
The path that feeds today’s logistics is weather, apprenticeship, and a holding raised in 1995.


Sultan’s earliest education was Beirut harbour — boats, bargaining, and arriving when the catch still carries possibility.
In Scotland he learned cold, timing, and respect for crews who work where the weather does not negotiate.
He showed how shrimp from Scottish nets could reach the world as a jewel — craft with a name, not commodity alone.
The holding protects partners, cold chain, and export routes that keep reputation intact from quay to destination.
Sultan remains Founder & CEO. Rashid leads day-to-day operations — logistics and supply on the living desk.
North Sea
Aberdeen was an apprenticeship in cold water and crews — the schooling behind today’s export standard. The red treasure still travels as a jewel.


1995 → Ops
The holding was built so craft could travel without losing its name. Rashid’s day-to-day desk is how that name still answers for logistics and cold chain.